Today we are all convinced that armpit hair are somehow unhygienic and unattractive. But London-based photographer Ben Hopper challenges female beauties to took pictures of their unshaven underarms in an attempt to change that perception. In his photo series called “Natural Beauty,” he asked models and actresses to grow out their body hair and challenge the idea that hairy women are in any way unattractive or unhygienic.

“Although armpit hair is a natural state it has become a statement. Why is that? For almost a century we have been brainwashed by the beauty industry, encouraging hair removal. By creating a contrast between common ‘fashionable’ female beauty and the raw unconventional look of female armpit hair thoughts are intrigued and a discussion is made.” Hopper explained in his site.

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source: therealbenhopper.com

Undeniably we are being brainwashed by those ads and campaigns which turns our ideas of feminine hygiene and beauty the other way, but i’ll leave the rest to you. Would you still want those armpit hairs shaven or not? The answer is yours.